McDonald; compare America with Japan

McDonald; compare America with Japan.

Saori Yoshizumi

I will tell you about McDonald in America. The reason why I chose the topics is that I worked McDonald in Japan. There are many Macdonald’s in the world. Before I visited America, I know that America is the birthplace of Mcdonald because I studied Reading II class in university. I was interested in American Mcdonald, so I told my host parents that I wanted to go to Mcdonald, and they took me to Mcdonald many times.

Recently, many people in the world use McDonald and eat and drink their foods. McDonald, the business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.

McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" appeared in various forms, the present form as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.

McDonald's corporate logo used from 1968 to 2006. It still exists at some restaurants.The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The site of the McDonald brothers' original restaurant is now a monument.

I think there are three different points.

First of all, in American McDonald's, there are a lot of menus. American McDonald has more kinds of menu than Japanese McDonald. For example, about sandwiches and burgers, there are 12 sandwiches and burgers in Japanese McDonald, as against there are 23 sandwiches in American McDonald (exclude sandwiches of a set period of time). I can tell you about its Drinks. In Japan, they have 25 kinds of drink, while there are 32 kinds of drink in America. As far as Drink is concerned, the size of America is bigger than Japan and we can pour carbonated drink our fill inside. Side menu are the same, there are more kinds of it in America than that of Japan. All menus have few same or many differences.

Second, I’ll tell you about drive-through and inside. I think American McDonald looks like Japanese McDonald. About drive-through, cars turn a screw counterclockwise because people have to keep the right side in America when people drive the car. In Japan, people have to drive the left side, so Japanese drive-through is contrary. If I am on inside, there are no menus on counter, only the upper side. In Japan, there are menus on counter, upper side and a lot of paper menus on inside.

Finally, It is different that merchandise is called. For example, in Japan, Sandwiches with medium drink and French flies, it is called "Set". However, in the U.S., people called it "combo". And what is called "potato" in Japan, people call it "French flies" in the U.S. I was surprised the difference when I heard them for the first time because I think that it is same how to call them.

Just the same, I found many same points between Japan and America. With reference to Sandwiches and burgers, some of them are same. Foe example, hamburger, cheese burger, double cheese burger, Filet-O-Fish, and so on. I think that French flies is the same size between Japan and America.

Basically,the form of treatment and a lot of logos are the same.

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